Fashion and Fads

 

Women's Fashion

In the 1920s, the nickname of the new females in American was "flapper." Flappers were the exact opposite of the "Gibson Girl," the ideal of femininity in the Gilded Age. The term "flapper" in the 1920s referred to a "new breed" of young women who wore short skirts, bobbed their hair, listened to jazz and flaunted their distain for what was then considered "decent" behavior. The flappers were seen as brash in their time for wearing makeup, drinking hard liquor, and smoking tobacco.
Flappers went to jazz clubs at night where they danced, smoked, and dated. They rode bicycles and drove cars. Flappers wore "kissproof" lipstick and a lot of heavy makeup with beaded necklaces and bracelets. They liked to cut their hair into "boyish" bobs, often dyeing it jet black.
Flappers had their own slang, with terms like "handcuff" or "manacle," referring to an engagement or wedding ring. "I have to go see a man about a dog" often meant going to buy whiskey, and they had many ways to say fantastic, such as "That's so Jake," or "That's the bee's knees," or "the cat's pajamas." "The big cheese" meant an important person, "to bump off" meant to murder," and "baloney" meant nonsense.
In addition to their disrespectful behavior, flappers were known for their style, which largely emerged as a result of the musical style of jazz and the popularization of dancing that accompanied it. Flapper style made them look young and boyish. Flappers did away with their corsets and pantaloons. Without corsets, flappers wore simple bust bodices.
Flapper dresses were straight and loose, leaving the arms bare and dropping the waistline to the hips. Rayon stockings were attached to garter belts. Skirts rose to just below the knee by 1927, allowing flashes of knee to be seen when a flapper danced or walked through a breeze, although the way they danced made any long loose skirt flap up to show their knees. Flappers powdered or put rouge on their knees to show them off when dancing. A round hat called a clouche usually finished the look.

 

 

Men's Fashion

Fashion fads for men were often based on the heroes of the moment, such as sports figures. Golgers Bobby Jones and Walter Hagen, tennis player Bill Tilden, and swimmer Johnny Weissmuller provided youth with clothing styles. Football players such as Red Grange and the Four Horsemen of Notre Dame promoted the fashions of coats, such as the raccoon coat and camel hair polo coat. World famous aviator Charles Lindbergh inspired a craze of leather driving jackets. The young prince of Wales, with easy charm and good taste in suits, also became a symbol of male fashionablity.

While Americans were worshipping youthful sports heroes, the general dress of Americans was becoming more youthful looking. Men were abandoning the hefty-looking, broad-shouldered suits for skinnier, unpadded, more boyish looking jackets.

Suit pants also underwent a major change. Creases appeared on the front and the sides while cuffs replaced flat hems. Pants were fastened by buttons or hooks. Belts also started to replace the suspender as the device used to hold up pants.

Makeup

In the late 1920s a face powder corresponding to the natural hue of the skin - maybe a little brighter - came in fashion. For rouge, the colors rose, raspberry - and around 1925, orange - were popular.

From the middle of the twenties, lips were colored in deep red, deep brownish reds, plum, and orange. The shades later changed at the end of the twenties to rose, raspberry, and medium red. Lipstick was applied as a "Cupid's-Bow" to the upper lip. Also the lower lip was exaggerated a bit and the width of the lips de-emphasized a little.
Usually eyes were made dark. To get this effect, the whole eye was edged with a black eyeliner and then the margins blurred easily. The eyelid shadow was often painted in dark gray. Besides gray, colors like turquoise and green were also in fashion. To further emphasis the eyes, eyelashes were also painted black. Thin, black, and downward sloping eyebrows were also very popular.
The fingernails were painted only in the nail center. The half-moon and nail-tip were left bare and white.

 

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